Privacy Policy

Last updated: 23 August 2026

1. Who we are

Stirling Cycle Repairs Ltd, trading as Stirling Cycles, is responsible for the personal information we collect and use.

Website: www.stirlingcycles.co.uk
Company number: SC314880
Registered office: 18b Airthrey Road, Stirling
Email: info@stirlingcycles.co.uk
Telephone: 01786 451559

This policy explains what information we collect, why we use it and who we may share it with.

We comply with applicable UK data protection law, including the UK GDPR, the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025, and, where applicable, the Privacy and Electronic Communications Regulations 2003 (PECR).

2. What information do we collect?

Depending on how you use Stirling Cycles, we may collect:

• Your name and contact details
• Billing and delivery addresses
• Email address and telephone number
• Order and payment information
• Information about bicycle repairs and servicing
• Your communications with us
• Marketing preferences
• Information about how you use our website

We only collect information that we reasonably need for our business and the services we provide.

3. How do we use your information?

We use your information to:

• Process and deliver orders
• Take and manage payments
• Arrange repairs and servicing
• Deal with enquiries and provide customer support
• Manage customer accounts
• Process returns and refunds
• Maintain business, accounting and legal records
• Prevent fraud and protect our business
• Improve our website and services
• Send marketing where we are legally permitted to do so
• Meet our legal obligations

4. Why are we allowed to use your information?

We use your information where we have a lawful basis to do so. This may include:

Contract – for example, processing an order or carrying out a repair.

Legal obligation – for example, keeping financial and tax records.

Legitimate interests – for example, operating our business, preventing fraud, protecting our premises and improving our services.

Consent – where we ask you to give permission, such as for certain marketing communications.

5. Email marketing

If you sign up to receive marketing emails, we may send you information about bikes, cycling products, accessories, offers, events and services.

We use Omnisend to manage our marketing emails.

Where consent is required, we will ask you to actively opt in. You can unsubscribe at any time using the link in our emails.

Providing your email address for an order or enquiry does not automatically mean that you have agreed to receive marketing.

In certain circumstances, we may contact existing customers about similar products and services where permitted under PECR.

6. Who do we share your information with?

We do not, and will not, sell your personal information to third parties.

We may share your information with selected trusted third parties where this is necessary to:

• Provide our products and services
• Operate our website and online shop
• Process payments
• Deliver orders
• Provide customer support
• Maintain our IT and business systems
• Manage our email marketing
• Maintain accounting and financial records
• Meet our legal obligations
• Prevent fraud and protect our business

These third parties may include:

• Website and online shop providers
• Payment service providers
• Email marketing providers
• Delivery and courier providers
• Website, hosting and IT providers
• Accountants and professional advisers where necessary
• Other service providers who assist us in operating our business

We only share information that is reasonably necessary for the relevant purpose.

Where appropriate, our service providers may process personal information on our behalf and are required to handle it in accordance with applicable data protection requirements.

We do not share your personal information with third parties for their own marketing purposes unless we have a lawful basis to do so.

7. Payments

Payments made through our website or other services may be processed by third-party payment service providers.

These providers may process information necessary to complete payments, prevent fraud, verify transactions and provide their payment services.

Where payment information is entered directly with a payment service provider, we do not normally have access to your full payment card details.

Payment service providers may process your information in accordance with their own privacy policies and terms.

8. Website, cookies and analytics

Our website may use cookies and similar technologies.

Some cookies are necessary for the website and online shopping to work.

Other cookies may be used for analytics, improving the website or marketing.

Where required, we will ask for your consent before using non-essential cookies.

Please see our Cookie Policy for more information.

9. How long do we keep your information?

We only keep personal information for as long as we reasonably need it.

Different information may be kept for different periods depending on why we collected it.

For example:

• Order and financial records may be kept to meet accounting, tax and legal requirements.
• Marketing information is kept while you remain subscribed or until you unsubscribe.

When information is no longer required, we securely delete or anonymise it where appropriate.

10. Keeping your information secure

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access or disclosure.

Access to personal information is restricted to people and organisations that need it for legitimate business purposes.

11. Your rights

Depending on the circumstances, you may have the right to:

• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete information in certain circumstances
• Ask us to restrict how we use your information
• Object to certain uses of your information
• Object to direct marketing
• Withdraw consent where we rely on consent

To exercise your rights, please contact:

Email: info@stirlingcycles.co.uk

We may need to verify your identity before dealing with your request.

12. Complaints

If you have a concern about how we use your personal information, please contact us first and we will try to resolve the issue.

We have a process for dealing with data protection complaints and will handle complaints in accordance with applicable data protection requirements.

You can also complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

13. Changes to this policy

We may update this Privacy Policy from time to time.

The latest version will always be available on our website.

Last updated: 23 August 2026

14. Contact us

If you have any questions about this Privacy Policy or how we use your information, please contact:

Stirling Cycle Repairs Ltd
Trading as Stirling Cycles
Website: www.stirlingcycles.co.uk
Email: info@stirlingcycles.co.uk
Telephone: 01786 451559
Address: 18b Airthrey Road, Stirling

Our Website Cookies Policy

Last updated: 28 August 2026

This Cookie Policy explains how Stirling Cycles uses cookies and similar technologies when you visit www.stirlingcycles.co.uk (the “Website”).

Cookies help us provide essential website functionality, understand how visitors use our Website and, where you have given your consent, measure and improve our advertising and marketing activities.

This policy should be read alongside our Privacy Policy.

1. What are cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website. They allow the website to recognise your device and remember certain information about your visit.

Some cookies are essential for the Website to function properly. Other cookies are optional and are used for purposes such as analytics, advertising and marketing.

2. How we use cookies

We group the cookies used on our Website into the following categories:

• Necessary cookies – required for the Website to operate and provide services you have requested. These cookies do not require your consent.

• Analytics cookies – help us understand how visitors use the Website so that we can measure and improve its performance. These cookies are only used where you have given consent.

• Advertising cookies – help us measure advertising activity, understand conversions and, where applicable, support relevant advertising and retargeting. These cookies are only used where you have given consent.

• Marketing / on-site engagement cookies – used by our marketing platform, Omnisend, to support on-site marketing activities and, where applicable, identify and understand visitor behaviour. Tracking cookies in this category are only used where you have given consent.

3. Necessary cookies

Necessary cookies are used to provide core website functionality. Because these cookies are necessary for the Website to operate or provide a service you have requested, they do not require consent.

4. Analytics cookies

We use Google Analytics to help us understand how visitors use our Website. This information can include things such as the pages visited, how visitors interact with the Website and information about website usage.

Analytics cookies are not placed or used for these purposes unless you have given your consent.

Google may process information collected through its services in accordance with its own privacy and data protection policies.

5. Advertising cookies

Where you give consent, we use advertising technologies from Google, Meta and Microsoft to measure advertising activity and help us understand the effectiveness of our advertising campaigns.

These technologies may be used for purposes including conversion measurement, audience measurement and, where applicable, retargeting or personalised advertising.

These cookies are optional and are only used for advertising purposes where the appropriate consent has been provided.

6. Omnisend marketing and on-site engagement cookies

We use Omnisend to support certain marketing and on-site engagement features, including pop-ups and forms.

Omnisend may use different types of cookies and similar technologies depending on how its services are configured.

Some technologies used by Omnisend may be necessary for an on-site feature to function, such as displaying or controlling a pop-up or form. Other cookies are used to identify visitors or understand their behaviour and are treated as optional tracking technologies.

The tracking cookies currently observed on our Website include:

The Omnisend cookies listed above are currently classified as tracking/marketing cookies on our Website and are therefore subject to our consent controls.

Because Omnisend can update its technology and the cookies it uses, the precise cookies and durations may change over time. We will keep this Cookie Policy under review and update the cookie list where appropriate.

7. Your cookie choices

When you visit our Website, you may be provided with information about the use of cookies and, where required, asked to provide consent before certain cookies are used.

Some cookies are necessary for the Website to function and cannot be disabled through our consent process.

Where consent is required for optional cookies, you can choose whether to give consent. You may also be able to change or withdraw your consent at a later time, depending on the cookie management tools available on our Website.

You can also control cookies through your web browser settings. Please note that disabling or deleting cookies may affect how the Website operates and may prevent certain features, such as shopping basket or session functionality, from working correctly.

Where you withdraw consent, this will not affect the lawfulness of any processing that took place before your consent was withdrawn.

8. Third-party cookies

Some cookies are provided by third-party organisations, including:

• Google / Google Analytics / Google Ads

• Meta (Facebook and Instagram)

• Microsoft Advertising

• Omnisend

• Cloudflare

These organisations may process information collected through their technologies in accordance with their own privacy policies and terms.

Third-party services may also update their cookies or technologies from time to time. We therefore periodically review the cookies used on the Website.

9. Managing cookies through your browser

You can also control or delete cookies through your web browser. Most browsers allow you to refuse cookies, delete existing cookies or receive a warning before cookies are stored.

Please note that blocking or deleting necessary cookies may affect the functionality of the Website, including features such as your shopping basket or your ability to maintain a session while browsing.

10. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies and technologies used on our Website, changes to our services, or changes in applicable legal or regulatory requirements.

The date at the top of this policy indicates when it was last updated.

11. Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact us using the contact details provided in our Privacy Policy.